New HMD Crest and Crest Max Launched in India

Human Mobile Devices (HMD) has introduced its first self-branded smartphones in India, the HMD Crest and HMD Crest Max. These devices are designed with repairability and sustainability in mind, catering to the growing demand for affordable, quality smartphones in the mid-range segment. Let’s dive into the details of these exciting new launches.

Key Features of HMD Crest and Crest Max

1. Display and Design
   • Both phones feature a 6.67-inch Full-HD+ OLED display, offering vibrant colors and sharp visuals.
   • The display includes a punch-hole cutout for the selfie camera and has symmetrical bezels, providing a modern look.
   • HMD Crest Max has a matte finish, while the HMD Crest offers a textured finish, both in various colors like Purple, Red, and Blue.
2. Camera Capabilities
   • HMD Crest Max:
     • Triple rear camera setup:
       • 64MP primary camera for detailed photography.
       • 5MP ultra-wide lens for capturing expansive scenes.
       • 2MP macro sensor for close-up shots.
     • 50MP front-facing camera for high-quality selfies.
   • HMD Crest:
     • Dual rear camera setup:
       • 50MP main sensor.
       • AI secondary sensor.
     • 50MP front camera, same as Crest Max.
3. Performance and Battery
   • Both devices are powered by the Unisoc T760 chipset, ensuring smooth performance.
   • HMD Crest Max:
     • 8GB RAM with 256GB internal storage.
     • Additional 8GB virtual RAM for enhanced multitasking.
   • HMD Crest:
     • 6GB RAM with 128GB storage.
     • 6GB virtual RAM support.
   • Both phones come with a 5,000mAh battery and 33W fast charging, providing ample power for a full day of use and quick recharging.

1. Software and Updates
   • Both devices run on Android 14, offering a clean and user-friendly experience.
   • They will receive two years of security updates, ensuring ongoing protection against vulnerabilities.
   • HMD has not yet confirmed any major OS updates, which is an area where competitors often offer more support.
2. Repairability and Sustainability
   • The HMD Crest and Crest Max are designed with repairable parts, including the back cover, battery, charging port, and display.
   • This feature aligns with HMD’s commitment to sustainability, allowing users to easily replace damaged components.
3. Pricing and Availability
   • HMD Crest:
     • Priced at ₹14,499.
     • Available in colors like Midnight Blue, Lush Lilac, and Royal Pink.
   • HMD Crest Max:
     • Priced at ₹16,499.
     • Available in Aqua Green, Deep Purple, and Royal Pink.
   • Both models will be available on Amazon during the upcoming Great Freedom Sale in August and via the HMD website.

Conclusion

The HMD Crest and Crest Max bring a fresh approach to the mid-range smartphone market in India, focusing on affordability, repairability, and user experience. With strong camera setups, solid build quality, and a commitment to sustainability, these devices offer great value. However, the limited software update promise might be a concern for some users. Overall, the Crest series represents HMD’s vision of providing high-quality, accessible smartphones to the Indian market and beyond.