Apple is rumored to launch the next-generation Apple TV in 2025, with significant upgrades to its hardware, pricing, and smart home integrations. The Apple TV 4K (2022) has held its ground as a premium streaming device, but it’s primed for a refresh, especially with the tech giant’s rumored shift toward a more comprehensive smart home ecosystem.

What We Know About the Next Apple TV
1. Hardware Improvements
- New “Proxima” Chip:
The most exciting rumor centers on the Proxima chip, a custom-built Bluetooth and Wi-Fi combination unit.- Why It Matters: Apple aims to reduce reliance on third-party manufacturers like Broadcom and boost device synchronization and connectivity.
- Features:
- Supports Wi-Fi 6E for faster internet speeds and reduced interference.
- Bluetooth enhancements to optimize communication between accessories.
- Updated Processor:
- Likely to feature a newer processor, potentially the A17 Pro or A18 Pro, for enhanced performance and efficiency.
2. Smart Home Integration
- Apple is leveraging the Apple TV to strengthen its position in the smart home space.
- Upgraded HomePod Mini: Expected to launch alongside the Apple TV, also featuring the Proxima chip.
- New Devices:
- Wall-mounted smart displays for easier home automation control.
- A standalone security camera integrated into Apple’s ecosystem.
- Apple TV’s ability to act as a hub for these devices reinforces its role in the home automation category.
3. Features to Enhance User Experience
- Built-in Camera (Rumored):
- A camera for FaceTime and gesture controls, eliminating reliance on external devices like iPhones or iPads for video calls.
- Advanced tvOS Features:
- Further integration with Apple TV+, Apple Arcade, and other services.
- Enhanced Gaming Support:
- Improved graphics and processing for Apple Arcade games.
4. Design and Pricing
- Compact and Minimalist Design: No major changes are expected to the physical design, but a slimmer and lighter model could debut.
- Lower Price Point:
- Industry experts, like Ming-Chi Kuo, suggest a starting price under $100.
- Current pricing is $129 for the 64GB version and $149 for the 128GB version.

Apple’s Push Toward Ecosystem Control
Apple’s transition to its Proxima chip is part of a broader strategy to take full control of its hardware and software ecosystem, similar to its success with Apple Silicon.
- Impact on Future Devices:
- Proxima could extend to iPhones in late 2025 and iPads/Macs by 2026.
Key Benefits of Proxima Chip
- Reduced dependency on third-party suppliers.
- Better synchronization across devices.
- Potential for thinner and more compact designs in future products.
Potential Timeline
Here’s a look at Apple’s recent release history and what it might suggest for 2025:
Model | Launch Date |
---|---|
Third-gen Apple TV 4K | October 2022 |
Second-gen Apple TV 4K | April 2021 |
First-gen Apple TV 4K | September 2017 |
The rumored 2025 Apple TV could follow a mid-year or fall release pattern, alongside other smart home products.
Additional Features (Rumored)
- Battery Efficiency: Optimized performance to reduce energy consumption.
- Gesture Control: Built-in camera could pave the way for gesture-based navigation.
- Multi-user Profiles: Enhanced profile management for personalized content recommendations.
- Expanded Storage Options: Could offer more than 128GB for users with larger content libraries.
Box Table: Apple TV 2025 Rumored Specifications
Feature | Details |
---|---|
Processor | A17 Pro/A18 Pro |
Chip | Custom Proxima (Wi-Fi 6E + Bluetooth combo) |
Camera | Potentially built-in for FaceTime and gesture control |
Operating System | Enhanced tvOS with more integration options |
Storage Options | 64GB, 128GB, potential for larger capacities |
Price | Under $100 (rumored) |
Smart Home Role | Hub for Apple’s smart home devices |
Release Date | Expected in 2025 |
What to Expect in 2025
The next Apple TV isn’t just a streaming device; it’s a gateway to a smarter home. With its upgraded hardware, integration into Apple’s smart home lineup, and a potential price drop, it could dominate the market.
Apple’s shift toward a fully controlled ecosystem signals a new era of seamless connectivity across its devices. Whether you’re a fan of streaming, gaming, or home automation, the 2025 Apple TV might be the most versatile device yet.