Huawei has unveiled the Huawei Mate 70 series, marking another milestone in its smartphone journey. The series, which includes the Huawei Mate 70, Huawei Mate 70 Pro, Huawei Mate 70 Pro+, and the foldable Mate X6, introduces powerful hardware and unique software features. However, its market performance predictions remain mixed.
Sales Predictions and Market Reception
- Sales Estimate: Huawei aims to sell 3 million units of the Mate 70 series in 2024. This figure could account for 22% of its smartphone sales in China for Q4.
- Challenges: Analysts note a lack of consumer excitement compared to the Mate 60 series, raising concerns about whether the Mate 70 series will outperform its predecessor.
- Global Launch Impact: The upcoming global launch may influence sales positively, offering Huawei an opportunity to expand its user base.
Specifications at a Glance
| Model | Display | Processor | Cameras | Battery | Price |
|---|---|---|---|---|---|
| Mate 70 | 6.7″ OLED, 120Hz | Kirin 9010 | 50MP+40MP+48MP, 13MP front | 5,700mAh, 100W wired | Starting at ¥5,499 |
| Mate 70 Pro | 6.7″ OLED, 120Hz | Kirin 9020 | 50MP+48MP+12MP, 13MP front | 5,700mAh, 100W wired | Starting at ¥6,499 |
| Mate 70 Pro+ | 6.7″ OLED, 120Hz | Kirin 9020 | 50MP+40MP+48MP+3D sensor, 13MP | 5,700mAh, 100W wired | Starting at ¥8,499 |
| Mate X6 | 7.63″ foldable OLED | Kirin 9020 | 50MP+12MP+48MP, 8MP front | 5,000mAh, 100W wired | Starting at ¥12,999 |
New Operating System
- HarmonyOS NEXT:
- Huawei’s first smartphone series without Google services.
- Offers gesture-operated features like Air Gesture file sharing.
- Expected to support over 100,000 apps soon.
- Provides an option to choose HarmonyOS 4.3 or HarmonyOS NEXT.
- AI Features:
- Enhanced daily operations with smarter tools.
- Advanced gesture control for seamless multitasking.
Hardware Innovations
- Performance: The Kirin 9020 chip delivers a 40% performance boost compared to the previous generation.
- Display: All models feature a 6.7-inch OLED with adaptive 120Hz refresh rates for smooth visuals.
- Build Quality: A textured back and a titanium frame (in Mate 70 RS) enhance durability and aesthetics.
Market Competition
- Consumer Sentiment: Mixed responses reflect cautious enthusiasm for the Mate 70 series, partly due to limited improvements over the Mate 60 series.
- Rival Brands: Honor CEO has expressed confidence in surpassing the Mate 70 series with the Magic 7 lineup, emphasizing healthy competition.
Conclusion
Huawei Mate 70 series blends advanced technology with innovative software features, showcasing the brand’s commitment to excellence despite market challenges. While the initial reception remains lukewarm, the global launch and unique offerings may turn the tide in Huawei’s favor.
